USING A PRESS RELEASE EFFECTIVELY

Press releases give readers more information about your business and help increase brand awareness.

Most press releases generate nothing more than alot of sales calls from others trying to sell you their products or services.  Their thinking is that if you are successful enough to get your business written up in a local publication, then you must be successful enough to buy their product.

We believe that press releases should be about more than a lead generating tool for those needing to sell their products.  Your press release is about your products or services and should sell readers on giving your business a try.

GENERATING MORE BUSINESS

The pupose of a press release is to inform and sell.  Generating phone calls or emails from legitimate prospects is the goal. 

Most press releases, however, are published in local newspapers or business journals which are not targeted towards the needs of prospects.  It is often more productive to generate press releases in national trade publications or other areas where interested clients are likely to be searching for more information.  With more and more research being done online, it's more important to be in an online version of a publication than in the print version.

See how a press release can benefit your business.

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